Amsalem Leisure: Redefining the Online Travel Experience

Creating an inviting and efficient digital platform for Amsalem Tours

Amsalem Leisure stands out from other travel websites with its distinctive design and innovative features. The massive search bar, adorned with customized illustrations and distinct typography, turns a functional element into a key design feature. The use of faceted navigation adds a contemporary touch, allowing users to efficiently explore leisure destinations.

The website's responsive design ensures a seamless experience across different devices, automatically adjusting to screen sizes without compromising the design. This adaptability enhances user experience and accessibility, making it easy for travelers to plan their dream vacations.

The creation of Amsalem Leisure involved a collaborative approach, using the methodology of "design thinking" to generate creative concepts that accurately conveyed the company's values. A multidisciplinary team, including employees from Amsalem Tours, participated in brainstorming sessions to ensure the website's innovation and diversity.

Prior research was conducted to understand the target audience and desired user experience. Qualitative interviews with travel agents and select users of the previous product revealed the need for a faster, intuitive, and accessible website. The insights gained from this research influenced the design decisions and led to the development of a more efficient and effective platform.

One of the main challenges faced during the design process was creating an intuitive filtering system that didn't compromise the website's speed. The employees at Amsalem Tours needed a filtering process that was both effective and efficient. Dynamic, responsive, and smart filtering methods were implemented, ensuring that information was loaded only when selected, resulting in a faster and more user-friendly website.

Amsalem Leisure's design concept revolves around creating a desirable experience through an inviting and aesthetic ecosystem. Hand-selected photos of destinations invoke a sense of longing and attainability. Personal illustrations add to the appealing feeling of the website. The use of significantly large typography emphasizes the search field, making it a key element of the home page.

Amsalem Leisure's exceptional design and functionality have been recognized with the Iron A' Design Award in the Website and Web Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Amsalem Leisure's design integration of industry best practices and competent technical characteristics contribute to a better world and provide fulfillment and positive experiences for its users.